The first step, and the one most important for Sunshine Graphics designers, is attention – grabbing the attention of passers-by and encouraging them to look.
This doesn’t have to be achieved with provocative pictures or flashy graphics, although given their advantage at grabbing attention.
By using the characters or a major plot point, Sunshine Graphics establish some level of plot while still gaining the attention of anyone that views the poster.
The Important elements for Publicity design
INTEREST – Create an incentive to see the Film.
APPEAL – Create desire with fans and non-fans alike.
STYLE – A look that’s consistent with the film.
LASTING APPEAL – A look that suits other formats.
RECOGNIZABILITY – If it’s a sequel, make it obvious.